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Monday, March 14, 2011

Does NIMBY (not in my backyard) really mean NAGME

NAGME...Not a good marketing effort.  Maybe that's why so many large scale energy infrastructure projects are stalled.  People are smart.  And people expect value.  Just because the government or a utility says we should build it, well should we?  The disciplined marketeer listens to her customer, seeks to innovate, and always presents the benefits and value of their product.  NAGME.  What is the benefit of clean burning coal...is there really such a thing as clean coal?  NAGME.  Do wind turbines really generate electricity that costs $0.14/kWh (you pay about $0.075 today).  And will they kill the birds and cause me to have insomnia?  NAGME.  Nuclear energy is clean energy.  Really?  How clean are the two reactors that have just suffered a melt down in Northern Japan? NAGME some more. 

http://www.mfrtech.com/articles/11342.html

Tuesday, March 8, 2011

Author Guy Kawasaki says "Energy efficiency is the fastest and cheapest path away from coal and gas, and toward a low-carbon future." Bottomline ENERGY SOLUTIONS agrees. The most cost-effective and green energy is the kilowatt or BTU that is never consumed in the first place. Conserve. Save. Sustain.
http://energypriorities.com/entries/2011/03/enchantment_kawasaki.php